1. Introduction & Scope

Welcome to Modern Insight LTD (“we,” “us,” or “our”). We are committed to protecting the privacy of those who engage with our products and services, including users who visit our websites, use our marketing automation tools, or communicate with us in any way.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with our platforms, tools, and services. It also details your rights under the General Data Protection Regulation (GDPR) and other applicable data protection laws.

By using our website, filling out our forms, interacting with our chatbots, or otherwise providing us with your information, you acknowledge and agree to the practices described in this Privacy Policy.

2. Data We Collect

We may collect and process the following categories of personal data:

Personal Data Name Email Address Phone Number Postal Address (if applicable). Business Data Company Name Job Title or Role Communication Data Messages and Inquiries you send to us through email, SMS, chatbots, or social media Call Recordings or Transcripts (where applicable) Chatbot Interaction Data and other automated conversation logs Website Usage Data IP Address and Browser Information Cookies and Tracking TechnologiesAnalytics Data (e.g., pages visited, time on site) Other DataOpt-in / Consent PreferencesMarketing Preferences (e.g., newsletter subscriptions, SMS marketing consent)

We ensure that any personal data collected is limited to what is strictly necessary for the purposes outlined in this Privacy Policy.

3. How We Collect Data

Directly From YouWhen you fill out forms on our website (e.g., contact forms, booking forms) When you opt in to receive marketing communications (SMS, phone calls, emails) When you engage with our chatbots or automated SMS systems. From Third-Party Integrations CRM Platforms: We may integrate with CRM systems that provide us with contact details or lead information. Ad Platforms: Data from Facebook Ads, Google Ads, or other advertising networks, subject to users’ privacy settings and the platforms’ policies. Automatically via Cookies & AnalyticsCookies & Pixels: Used to track user behavior on our website.Analytics Tools: We use tools like Google Analytics to gather anonymous usage statistics.Tracking Pixels: From services like Facebook Pixel or LinkedIn Insights Tag to measure ad performance.

4. Purpose of Data Processing

We process your personal data for the following purposes:

Service DeliveryProviding AI-driven automation solutions, including chatbots and SMS/phone marketing tools.Facilitating lead generation campaigns for our clients and partners.Marketing & CommunicationsSending automated SMS, phone calls, and emails as per your opt-in consent.Personalizing communications to match user preferences and behavior.Customer Experience & PersonalizationImproving user experience on our website and marketing platforms.Tailoring content based on user interactions, such as chatbot conversations or email engagement.Compliance & Legal RequirementsMaintaining records for legal, accounting, or regulatory obligations.Ensuring GDPR compliance and responding to authorized requests for user data.

5. Legal Basis for Processing (GDPR Compliance)

Under the General Data Protection Regulation (GDPR), we rely on the following legal grounds for processing your personal data:

Consent (Article 6(1)(a)) When you explicitly opt in to receive our marketing communications (SMS, calls, emails). When you accept cookies and tracking technologies on our website.Legitimate Interests (Article 6(1)(f))For existing customers or individuals who have an existing relationship with us, we may send relevant communications based on our legitimate interest to offer related services. For analytics, website security, and fraud prevention.Contractual Necessity (Article 6(1)(b))When processing is necessary to fulfill a contract or deliver a service you have requested, such as onboarding you as a client.Compliance with Legal Obligations (Article 6(1)(c)) Data security requirements Record-keeping obligations Responding to lawful requests or court orders.

6. Marketing Communications & Opt-Out Policy

Opt-In RequirementWe only send marketing SMS, calls, and emails if you have given us explicit opt-in consent or if we have a lawful basis (e.g., existing customer relationship under legitimate interest).You will be clearly informed of the purpose of the marketing communication and have the right to refuse.Opt-Out MechanismsEmail: Each marketing email contains an “unsubscribe” link.SMS: You can reply “STOP” to any SMS message to opt out of future texts.Phone Calls: You can request to be placed on our internal do-not-call list.Cookies: Adjust your preferences via our cookie banner or browser settings. No Spam We adhere to the principles of data minimization and lawful processing under GDPR. We do not engage in unwanted or excessive communications.

7. Data Storage & Security

Security MeasuresWe use encryption, firewalls, and secure servers to protect your data.We implement access controls so only authorized personnel can access personal data. Data RetentionWe keep personal data only as long as necessary for the purposes outlined or as required by law. Data related to marketing opt-ins is retained until you withdraw consent or unsubscribe. Security AuditsWe conduct regular security assessments to identify and remediate vulnerabilities. In the event of a data breach, we will follow applicable GDPR regulations for notification and resolution.

8. Data Sharing & Third-Party Processors

No Data SellingWe do not sell personal data to third parties.Authorized Third-PartiesWe may share data with trusted third-party processors (e.g., SMS gateways, CRM providers) to deliver our services.All such processors are GDPR-compliant and have signed Data Processing Agreements (DPAs) with us. Legal DisclosuresWe may disclose personal data if required by law or if necessary to protect our rights and interests (e.g., in response to court orders or legal processes).

9. User Rights Under GDPR

As a data subject under GDPR, you have the following rights regarding your personal data:

Right of AccessYou can request copies of your personal data held by us.Right to RectificationYou can request corrections if your data is inaccurate or incomplete.Right to Erasure (“Right to Be Forgotten”)You can ask us to delete your personal data where there is no lawful reason to continue processing it.Right to Restrict ProcessingYou can request that we suspend the processing of your personal data in certain scenarios (e.g., if you contest accuracy).Right to Data Portability You can request an electronic copy of your data to transfer it to another service provider.Right to Withdraw ConsentIf we rely on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing before withdrawal.Right to Lodge a ComplaintIf you believe we have not complied with data protection laws, you can file a complaint with your local Data Protection Authority. If you reside in the UK, you can contact the Information Commissioner’s Office (ICO).

10. Cookies & Tracking Technologies

Use of CookiesWe use first-party and third-party cookies to enhance user experience, track performance, and gather analytics. A cookie banner or pop-up appears on our website requesting your explicit consent for non-essential cookies.Types of CookiesEssential Cookies: Necessary for basic site functionality. Analytics Cookies: For measuring website traffic (e.g., Google Analytics). Marketing Cookies: For retargeting, conversions, or ad performance (e.g., Facebook Pixel). Cookie Management. You can manage cookie preferences through your browser settings or our cookie consent tool. Blocking certain cookies may affect website functionality.

11. International Data Transfers

If we transfer personal data outside of the European Economic Area (EEA) or the United Kingdom, we ensure adequate protection under GDPR, such as using Standard Contractual Clauses (SCCs) or relying on adequacy decisions.

12. Children’s Privacy

Our services are not directed to children under the age of 16. We do not knowingly collect personal data from children. If we learn that we have collected personal data of a child without verified parental consent, we will delete it immediately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. If we make material changes, we will notify you by posting a prominent notice on our website or by other appropriate means.

14. Contact Information

For any data protection queries, requests, or concerns, please contact:

Contact: [email protected]

We will respond to your requests and inquiries within a reasonable timeframe, in accordance with applicable data protection laws.

Final Note

We take your privacy seriously and strive to uphold the highest standards of GDPR compliance in all our data processing activities, including AI-driven automation, SMS and phone call marketing, and lead generation services.

If you have any questions about this Privacy Policy, please contact us using the details above