Cookie Policy

This Cookie Policy explains how Modern Insight (“we,” “our,” or “us”) uses cookies and similar technologies on our website [moderninsight.co.uk]. This policy provides transparent information about the types of cookies we use, their purpose, and your rights related to cookie preferences under applicable data protection laws, including the UK GDPR, EU GDPR, and California CCPA/CPRA.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They are used to ensure websites function properly, remember your preferences, analyze site usage, and provide relevant marketing content. Some cookies are strictly necessary for site functionality, while others require your consent.

Your Choices

Upon visiting our site, you are presented with a cookie consent banner. You may:

- Accept essential cookies only

- Accept all cookies (including analytics and marketing)

- Customize your preferences by category

You can also adjust your settings or withdraw consent at any time via the “Cookie Preferences” link in our footer.

Categories of Cookies We Use

Essential Cookies
These cookies are always active and required for core functionality such as form submissions, session integrity, and consent recording.

Cookie: msgsndr_id

Duration: 365 days

Domain: moderninsight.co.uk

Description: Identifies visitor contact info and retains from affiliate/link tracking

Cookie: _mp

Duration: 365 days

Domain: moderninsight.co.uk

Description: LeadConnector internal session identifier for tracking behavior

Cookie: provider

Duration: session

Domain: moderninsight.co.uk

Description: Service provider flag for form/chat logic

Cookie: hl_timer_arrival

Duration: session

Domain: moderninsight.co.uk

Description: Tracks arrival timing for widget loading and ordering

Cookie: cookie-config

Duration: up to 1 year

Domain: moderninsight.co.uk

Description: Stores whether user accepted essential only or all

Cookie: am_id / am_fingerprint

Duration: up to 1 year

Domain: moderninsight.co.uk

Description: Device fingerprint and user identifier for workflow continuity

Functional Cookies

These cookies enhance usability and help preserve your progress across sessions.

Cookie: v3_first_session_event__.*

Duration: up to 1 year

Domain: moderninsight.co.uk

Description: Tracks first session event details to improve performance/UX flow

Cookie: v2_contact_session__*

Duration: session or until closed

Domain: moderninsight.co.uk

Description: Live chat or booking progress memory across pages

Cookie: v2_session_history__*

Duration: session/local storage

Domain: moderninsight.co.uk

Description: Captures user flow in funnel to restore position after refresh

Cookie: location_*

Duration: session/local storage

Domain: moderninsight.co.uk

Description: Stores timezone or region selections for booking accuracy

Analytics Cookies

These cookies help us understand how users interact with our website by collecting anonymized usage data.

Cookie: _ga*

Duration: 1 year

Domain: moderninsight.co.uk

Description: Google Analytics cookies to track visitor behavior and sessions

Cookie: _gid

Duration: 1 year

Domain: moderninsight.co.uk

Description: Google Analytics cookies to track visitor behavior and sessions

Cookie: _gat

Duration: 1 year

Domain: moderninsight.co.uk

Description: Google Analytics cookies to track visitor behavior and sessions

Cookie: client_id

Duration: 2 years

Domain: google.com

Description: GA install tracking identifier

Cookie: Geo IP detection logic (via ipapi.co)

Duration: session (via JS, not persistent)

Domain: moderninsight.co.uk

Description: Fetches IP-based region for compliance blocking

Advertising Cookies

These cookies are used to deliver and measure advertising performance, primarily through Meta (Facebook).

Cookie: _fbp

Duration: 90 days–2 years

Domain: moderninsight.co.uk

Description: Meta Pixel identifiers for ads/tracking

Cookie: _fbc

Duration: 90 days–2 years

Domain: moderninsight.co.uk

Description: Meta Pixel identifiers for ads/tracking

Managing Cookies

You may manage or disable cookies through your browser settings. However, disabling certain cookies may affect website functionality. To adjust your preferences after your first visit, click the “Cookie Preferences” link in the footer.

Contact Us

If you have questions about this cookie policy or your data rights, please email: [email protected]